TC Transcontinental Packaging has introduced a new post-consumer recycled (PCR) collation shrink film.

Named as Integritite, the film contains 30% of post-consumer plastic resin that has been converted into a recyclable resource.

Integritite PC collation shrink film has been used in the AHA Sparkling Water printed case wrap. AHA Sparkling Water is a brand of The Coca-Cola Company.

Starting this fall, the printed case wrap will be available in select Sam’s and BJ’s Club stores located in Ohio, Virginia, Maryland, Tennessee, Kentucky, Mississippi, Indiana, South Carolina, North Carolina, Arkansas, and Delaware.

TC Transcontinental Packaging R&D and sustainability senior vice-president Alex Hayden said: “Our R&D team has crafted a collation shrink film that is itself recyclable at store drop off locations and contains PCR without sacrificing performance, strength and durability.

“We are proud to support The Coca-Cola Company in sourcing flexible packaging with recycled content, to contribute to the establishment of a circular economy for plastics, and to meet our shared Ellen MacArthur Foundation’s New Plastics Economy Global Commitment signatory vision of a future whereby plastic never becomes waste.”

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In February this year, TC Transcontinental Packaging formed a new Recycling Group to support the company achieve its 2025 sustainability objectives.

This group aims to vertically integrate plastics recycling in its packaging production chain. In addition, it will ensure stable procurement of PCR and post-industrial recycled (PIR) resins for the company.

In March this year, TC Transcontinental Packaging entered into a partnership with coffee packaging equipment solutions manufacturer TME to deliver flexible packaging solutions for the coffee industry.