Sanofi Consumer Healthcare has partnered with US-based recycling initiative TerraCycle to make its product packaging and aerosol containers recyclable.
Two programmes will be introduced to allow customers to recycle empty Gold Bond, Cortizone-10 and Selsun Blue packaging.
The first recycling programme is for Gold Bond aerosol spray cans. Consumers can participate in the programme by signing up online on TerraCycle.
The programme page provides instructions on how to ship empty aerosol containers to TerraCycle for recycling.
The second programme is for other Gold Bond product packaging, as well as Cortizone-10 and Selsun Blue packaging.
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Interested consumers can sign up for the programme on TerraCycle’s non-aerosol page.
Packaging that can be shipped for recycling includes plastic tubes, cartons, tubs, sticks, dark plastic bottles, pumps and caps.
The collected packaging and aerosol container waste will be melted into hard plastic and remoulded to make recycled products, including park benches and picnic tables.
TerraCycle CEO and founder Tom Szaky said: “Skincare is a daily routine we all share. We each have our personal preferences as it relates to the brands and products that we use, but we don’t often consider what happens to the packaging once all the product is gone.
“With the Gold Bond, Cortizone-10 and Selsun Blue recycling programme, along with the Gold Bond aerosol recycling programme, Sanofi Consumer Healthcare has considered the end-of-life options for their packaging and partnered with TerraCycle to ensure that it never sees landfill.”
Participants can earn points for every shipment of waste they send to TerraCycle through the programmes.
These points can either be used for charity gifts or donated to a non-profit, school or charitable organisation of their choice after converting it to cash.
Schools, offices and community organisations can also take part in both programmes.
Hard freezer pop SLIQ Spirited Ice recently launched an initiative to make its packaging recyclable by partnering with TerraCycle.
Consumers can send empty SLIQ Spirited Ice plastic tubes to TerraCycle, who will melt them into hard plastic and use them to make recycled products.