The innovation is designed to cater to the needs of consumers who frequently consume beverages while on the move / Credit: Tervis.

Tervis, a family-owned US drinkware manufacturer, has unveiled a new flexible straw lid for its 30oz Traveler tumbler.  

This innovation is designed to cater to the needs of consumers who frequently consume beverages while on the move.  

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The lid’s design ensures a secure fit and easy removal, making the tumbler an option for various activities. 

The new lid option features an ergonomic tab for quick detachment and a two-piece straw that simplifies cleaning.  

The solution is suitable for those users who are engaged in an active lifestyle.

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Tervis CEO Hosana Fieber said: “We are always striving to create innovative drinkware options for our loyal customer base. As many of us take our drinks on the go, this new lid accessory offers security to minimise spills, more flexibility and is overall easier to clean than most straw lids currently available.” 

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The flexible straw lid for the 30oz Tervis Traveler is now accessible through Tervis.com and Tervis retail outlets, and will soon be rolled out at local and mass retailers.  

Tervis’ Traveler, which was introduced in 2023, boasts several notable features. It is dishwasher safe, bisphenol-A (BPA)-free, and fits most cup holders.  

The tumbler is also designed with DuraPrint to resist chipping and peeling, is triple-insulated, and keeps beverages cold for 24 hours.  

Additionally, it comes with a limited guarantee. 

Headquartered in Florida, the company offers a portfolio of products for on-the-go hydration and everyday drinkware needs.