Food processing and packaging company Tetra Pak has teamed up with The Walt Disney Company (Disney) to revitalise its dairy drinks categories.
As part of the partnership, beverage cartons of Swiss retailer Coop Group (Coop) will adopt characters inspired by Disney and Marvel.
According to Tetra Pak, 80 Disney and Marvel-inspired designs will feature on the packaging of Coop’s Qualité & Prix ambient white milk, fresh white milk, flavoured milk, and protein drinks in Switzerland.
Tetra Pak’s Coop-Disney collaboration project leader Farahnaz Mohsenin said: “It’s exciting to see our collaborative approach opening new opportunities for our customers. The campaign includes one of Switzerland’s largest retailer[s], Coop; Swiss dairy market leaders, Emmi Group and Cremo.
“This is yet another example of the benefits of teaming up with Tetra Pak. We are delighted to see this rollout over the next nine months, coinciding with Disney and Marvel movie release dates for maximum impact.”
Customers can also scan the QR code featured on each carton to gain information on the health benefits of dairy through Disney characters.
According to FAO 2022, milk and dairy products contribute toward the healthy lives of people regardless of age.
Coop purchasing products manager Darko Stojanovic said: “We understand how important dairy beverages are to shoppers and their families.
“We believe that by offering a wide range of dairy drink options, we can empower families to make healthier choices and create memorable mealtime experiences that support their overall health and wellness.”
The partnership marks Tetra Pak’s first campaign to revitalise its dairy categories with the help of Disney and Marvel.
It comes as Disney celebrates its 100th anniversary.
Earlier this month, Tetra Pak announced that its recent recycling initiatives are helping it to deliver a sustainable future, this was in the lead-up to Earth Day on 22 April.