Food processing and packaging solutions provider Tetra Pak has launched the Tetra Brik Aseptic 250 Base Crystal, a new version of its aseptic carton packages.
The latest version features two crystal-shaped panels on the front side of the package, enabling retailers to stack and distribute the packages efficiently.
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The Tetra Brik Aseptic 250 Base Crystal carton package has more graphic designs than the previous model. It also has a higher paper content, making it more eco-friendly.
Tetra Pak product director Manuel Calderon said that with the new packaging, consumers can now save time in differentiating the brand from other products.
"This new package is a way for food producers to bring distinctiveness to their brands through a low-cost, retrofittable solution," Calderon added.
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The newly shaped pack is retrofittable with existing TBA/22 filling lines. The company has already completed a successful field test with dairy producer Mengniu for launching its new package globally.
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By GlobalDataMengniu Dairy brand management head Zhao Xingji said: "We appreciate cost efficient solutions such as the retroffitable solution of Tetra Brik Aseptic Crystal."
The Tetra Pak A3/Speed lines will be available in 2015, which will support the new package.
Image: Tetra Pak’s new version of Tetra Brik Aseptic carton packages. Photo: courtesy of Tetra Pak International S.A.
