The Tomatin Distillery has redesigned the packaging of its Scotch whisky brand, The Antiquary, with new labels and secondary packaging.
Designed by Pocket Rocket Creative, the new label designs were tested in Chile last year, reported The Drinks report.
The diamond cut bottle of The Antiquary with unique facets will feature new bespoke label that follows the geometric shape of the front face and also improves standout.
Pocket Rocket Creative Antiquary Project lead designer Del Sneddon said: "The distinctive bottle of The Antiquary with its unique facets has charmed many for decades. We decided to enhance its form further by creating a bespoke label that follows the geometric shape of the front face and also improves standout.
"More detailing and calligraphy within the label was also added to ‘premiumise’ the design and cleaner typography for the brand name was introduced to bring it up-to-date. The outer cartons proudly depict The Antiquary’s distinguishing contours for ultimate impact."
With the introduction of new packaging, the company is expected to attract new customers in new markets, particularly in South America.
The Antiquary 12 and 21-year old expressions with the new packaging will now be introduced worldwide.
Tomatin Distillery marketing manager Jennifer Masson said: "The Antiquary has been around since 1888 and, particularly in the UK, is known as the blend that ‘my grandfather used to drink’.
"We want to challenge that perception and give this deserving institution a new lease of life. The new packaging will attract a wider, and younger, demographic without distancing our existing customers.
"The Antiquary is a cut above other blends in the market; with 45% malt content all three expressions are smooth and easy drinking."