Sustainable technology business TOMRA has been selected to set up a new reuse system to deposit takeaway packaging in the city of Aarhus, Denmark.

The company is carrying out this work in collaboration with the municipality of Aarhus, with a partnership agreement being signed between the two entities.

The system is expected to be established in the city centre of Aarhus and will help the city to gradually transition from single-use packaging to reusable packaging.

TOMRA’s initial plan is to conduct a three-year-long trial for the new reuse system.

During this pilot period, the focus will mainly be on depositing takeaway cups and if successful, it will be expanded to include other types of takeaway packaging.

Deployment of this convenient and sustainable system will further contribute to maintaining a circular economy across the city.

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TOMRA senior vice-president for Circular Economy Geir Sæther said: “We are excited to be able to develop and test a deposit system to enable the shift from single-use packaging to reusable packaging and are very happy to begin our first pilot in Aarhus.

“It is our aim to create a system which makes it as easy as possible for people to reuse their packaging and can also meet the wishes and needs of the local business community.”

TOMRA said that disposable cups are used for 15 minutes or less on average before they are discarded.

Aarhus’ alderman for Technical Services and Environment Nicolaj Bang said: “Aarhus must dare to be frontrunners and test new green solutions.

“We are happy to have found a business partner who shares our ambitions and visions, and who wants to invest in a system that can potentially reduce our consumption of disposable packaging significantly.”