TOMRA Collection, a reverse vending machine (RVM) provider, has launched in-store tests for its new R2 RVMs in select locations across four European countries.
The market tests began on 29 February in Germany, Sweden, Norway, and Finland.
Go deeper with GlobalData
The development aims to enhance the recycling experience with a machine that is not only suitable for smaller stores but also redefines the design and usability of RVMs.
The feedback gathered will be instrumental in refining the product before its official launch in September this year.
The TOMRA R2 RVM allows users to deposit multiple containers simultaneously, streamlining the recycling process.
See Also:
The machine features a minimalist design with a wall-mounted front unit, optimising in-store space.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe machine is compatible with existing TOMRA storage solutions, allowing for easy installation and flexible backroom integration without the need for extensive modifications.
Designed with inclusivity in mind, the TOMRA R2 RVM caters to a wide range of users, including those with visual impairments.
It features a user-friendly interface, touch-free operations, and digital integrations such as the drop-and-go functionality, which issues digital vouchers for recyclers on the go.
The machine was first previewed at EuroShop 2023, the world’s largest retail trade fair, showcasing its concept of feeding multiple items at once.
This machine is the second product in the company’s ‘R’ line, following the TOMRA R1 RVM, which has seen 500 installations in 16 countries since its launch.
TOMRA Collection ‘multi-feed’ solutions product manager Jonas Døvik said: “We are excited to test TOMRA R2 live in the market with our retail partners. Think of it as a game-changer in reverse vending, offering a fast and rewarding recycling experience that meets the needs and expectations of today’s busy retailers and consumers – and makes it even easier and more motivating to contribute to recycling.”
In December last year, integrated payments and commerce technology company Shift4 entered into a partnership with TOMRA to integrate its RVMs.
