UK-based craft beer maker Camden Town Brewery has unveiled new packaging for its existing bottles, cans, boxes and tap badges.
The new packaging features different background colours and typography, as well as humourous illustrations to enhance the company’s branding.
Camden Town Brewery managing director Mark Turner said: "This refresh is part of our wider strategy to bring great craft beer to more people.
"The bold branding will really stand out on shelves, with engaging product information that appeals to consumers, giving another great reason to purchase."
Camden’s core roundel logo has been updated for the new packaging, which will be available immediately.
The new logo design is inspired by the Camden City Council logo, which is an oval-shaped symbol with four pairs of clasped hands.
From next year, the design will be used across an expanded range of products, including Pils and Wit in cans, IHL in bottles, and Unfiltered Hells and Ink in cans and bottles.
Branding agency Studio Juice worked with Camden Town Brewery to develop the new designs.
The company has also launched a new website and a campaign to coincide with the new packaging.
Camden Town Brewery was recently acquired by AB InBev, which will support the company’s expansion through 2016 / 2017.
The expansion includes the opening of a new brewery in Enfield, London, UK.
Image: Camden Town Brewery’s new packaging uses different background colours and typography. Photo: courtesy of Camden Town Brewery.