UK retailer Marks & Spencer (M&S) has introduced a reusable container incentive scheme at its Market Place counters for the fresh food-to-go category.
As part of the scheme, the retailer will offer a 25p discount off each meal to customers, who bring their own reusable containers to M&S’ Market Place.
The first of its kind in the country, the programme is part of the retailer’s efforts to reduce single-use packaging and encourage a change in consumer behaviour.
M&S Food Technology director Paul Willgoss said: “Our priority is to reduce single-use packaging and ensure any we do use can be reused or recycled, as we work towards our 2022 target for all our packaging to be widely recyclable.
“Food-to-go is a growing market; so finding solutions in this space is an important part of our wider plan. Our Market Place containers are already widely recyclable, but we want to go a step further with the introduction of an incentive to encourage customers to switch to reusable containers.”
Market Place concept offers various hot and cold lunch-to-go options such as rotisserie chicken, fish and fresh salads.
The service is currently available in 23 stores, including London Pantheon on Oxford Street, Newcastle, Norwich and Manchester.
The company also noted that the existing single-use containers at Market Place have been produced from Forestry Stewardship Council (FSC) certified cardboard and are widely recyclable.
M&S has been offering a 25p incentive for hot drinks served in reusable coffee cups as part of an initiative introduced last April.
The retailer also has a range of clip storage containers starting at £4 through its Market Place counters to encourage customers to reuse.