Disposable manufacturer Herald Plastic has developed a customised version of its existing edible straw, which was launched more than a year ago.

The newly created version can be printed on down one side to enable businesses to brand images supporting their own marketing strategies.

They are currently available in lemon, lime, strawberry, cinnamon, ginger, apple and chocolate flavours.

A number of businesses engaged in various fields, including club, bar, venue and events managers, as well as caterers and food to go suppliers, can order the printable straws.

Herald’s existing range of edible straws can also help solve the issue of marine litter caused by plastic straws.

“This pioneering product has proven to be the gift that keeps on giving as it is on trend, given the media storm surrounding plastic straws.”

Herald Plastic managing director Yogesh Patel said: “This pioneering product has proven to be the gift that keeps on giving as it is on trend, given the media storm surrounding plastic straws, and can now also be tailored to help promote the buyer’s brand and business.

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“There’s no recycling issue as the product is disposed of in the most tasty and enjoyable way, making the straw a responsible, as well as enticing, fun alternative to other straws on the market.”

Herald is a member of the Foodservice Packaging Association (FPA), which represents the packaging manufacturers and distributors serving and preparing food and beverages on the go with the UK’s hospitality industry.

Recently, drinks giant Diageo has partnered with 31Dover.com to launch flavoured edible straws to accompany its ready-to-drink canned offerings.

In June this year, Shakes Ice Cream Cafe introduced pasta straws to drink their milk shakes and other drinks.

US start-up Loliware launched the world’s first edible, disposable cup in 2015 and also created an edible straw made of algae Lolistraw last year.