UK-based drinks can manufacturer trade body Can Makers has unveiled an improved version of its Can Creator app for craft drink brands.
Using the updated app, drink brands and designers will be able to visualise and share their 3D technology creations.
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The designers will also be able to apply their artwork to a label template for virtual application onto a 33cl can.
The new label template further enables brands to test their designs and choose between direct-to-can printing and label formats.
The new Can Creator app can be used by craft drink brands that do not want to hire an agency to design their cans.
Can Makers chairman Martin Constable said: “Since its launch, Can Creator has proved a popular and powerful tool for brands and designers.
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By GlobalData“With a growing marketplace, the time was right to give the app a facelift and promote the new design options available.
“The can is the coolest pack for craft drinks right now; coloured cans and labels are playing a significant role in the design strategy for many brands.”
Furthermore, the new Can Creator version offers brands an opportunity to explore innovative printing techniques, including heat-sensitive thermochromic inks and tactile finishes.
Upon completion of the designs, the container can be rotated and viewed from every angle.
Users can also take snapshots, which can be downloaded and shared easily amongst collaborators. The updated Can Creator also allows users to save their files for future use.
Image: Updated Can Creator app for craft drink brands. Photo: courtesy of Can Makers.
