Red box

UK-based Celloglas has unveiled a range of new luxury boxes under its Mirri brand for the e-commerce packaging sector.

Created using Celloglas’ board-to-board laminator, the new Mirri Wow Pack offers additional protection to the product packed inside during transportation.

It also incorporates a tear-off section trevealing an adhesive strip allowing customers to easily re-package returns.

Celloglas Mirri development manager Mark Askham said: “Consumers are expecting more than the standard brown cardboard box from omni-channel retail now – it really is time to up the anti.

"It’s a very flexible offering and clients can then choose any Mirri products to line their box with."

“The Mirri Wow Pack looks like an ordinary brown box from the outside (ideal for security) but inside boxes are lined with eye-catching Mirri for a luxurious unboxing experience, which can be created bespoke to the client’s needs.

“It’s a very flexible offering and clients can then choose any Mirri products to line their box with, from the colourful range of Mirri H to the dazzling Mirri Stardust.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company also noted that brand managers often tend to ignore packaging design, but it works as the most direct touch point and connection with a customer.

Image: New Mirri Wow Pack box. Photo: courtesy of Celloglas.