UK’s Celloglas launches new box for e-commerce packaging application

25 January 2017 (Last Updated January 25th, 2017 18:30)

UK-based Celloglas has unveiled a range of new luxury boxes under its Mirri brand for the e-commerce packaging sector.

UK’s Celloglas launches new box for e-commerce packaging application
Red box

UK-based Celloglas has unveiled a range of new luxury boxes under its Mirri brand for the e-commerce packaging sector.

Created using Celloglas’ board-to-board laminator, the new Mirri Wow Pack offers additional protection to the product packed inside during transportation.

It also incorporates a tear-off section trevealing an adhesive strip allowing customers to easily re-package returns.

Celloglas Mirri development manager Mark Askham said: “Consumers are expecting more than the standard brown cardboard box from omni-channel retail now - it really is time to up the anti.

"It’s a very flexible offering and clients can then choose any Mirri products to line their box with."

“The Mirri Wow Pack looks like an ordinary brown box from the outside (ideal for security) but inside boxes are lined with eye-catching Mirri for a luxurious unboxing experience, which can be created bespoke to the client’s needs.

“It’s a very flexible offering and clients can then choose any Mirri products to line their box with, from the colourful range of Mirri H to the dazzling Mirri Stardust.”

The company also noted that brand managers often tend to ignore packaging design, but it works as the most direct touch point and connection with a customer.


Image: New Mirri Wow Pack box. Photo: courtesy of Celloglas.