UK-based Clondalkin Flexible Packaging Bury has produced shrink sleeves for cleaning specialist Jeyes' newly launched Bloo FoamAroma fragrant powder cleaner range.

Developed from a polyethylene terephthalate (PET) material and printed in UV Flexo, the shrink sleeves have been used in FoamAroma’s Rose and Apple Blossom and Ocean Mist variant.

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The sleeves will also be used for the Citrus fragrance, an additional variant of the powder which has not been released yet.

Clondalkin Flexible Packaging Bury key account manager Carl Thorley said: “With all of our projects we focus on providing added value to the customer through consultation that takes place during the research and development stage to ensure success.

"The branding of the product is of primary importance, especially when it is a new launch."

“The branding of the product is of primary importance, especially when it is a new launch.  Shrink Sleeves offer a great opportunity for brands to explore new ways to differentiate their packaging from competitors because of the ability to utilise the full circumference of the item.”

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Clondalkin Flexible Packaging Bury produces printed shrink sleeves and lids for yoghurt, milk and other products.

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The company currently has 11 production facilities across Europe and North America.

These facilities provides flexible packaging and services, such as extrusion of raw materials, flexo and gravure print, lidding, biodegradable products, skin films, film lamination, coating, and bag conversion.

The Jeyes Bloo FoamAroma toilet cleaner is now available in Tesco, Sainsbury’s, Morrisons, Iceland, Wilkos and Savers, and will also be launched in Asda.

Jeyes currently offers its products and services in the UK and 60 countries worldwide.

Image: FoamAroma Ocean Mist. Photo: courtesy of Clondalkin Flexible Packaging Bury.