UK-based Wyke Farms has unveiled new packaging for its premium range of butter products.

The packaging is designed for Wyke Farms’ 250g Salted and Unsalted Farmhouse butter, as well as its individual 7g butter portions.

Wyke Farms is currently involved in the cheese production and milk processing businesses.

With the latest rebranding, the group aims to place itself as one of the largest premium dairy brands.

Wyke Farms managing director Rich Clothier said: "The butter and spreads category provides an area of growth for us.

"There is a trend towards shoppers are opting for products offering unadulterated, natural and sustainable USP’s.

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"There is a trend towards shoppers are opting for products offering unadulterated, natural and sustainable USP’s."

"We are confident that our new packaging will communicate our unique offering in the fixture, helping the shopper to make informed choices."

The new butter packs include scatter print illustrations, the Wyke Farms logo and the Red Tractor stamp.

Wyke Farms’s newly packed Farmhouse Butter range is made from sweet and whey cream.

The company has been producing cheese for more than a century, and sells more than 14,000t of cheddar cheese annually.

Image: The new pack design for Wyke Farms’ Salted and Unsalted Farmhouse butter. Photo: courtesy of Wyke Farms.