UPM Raflatac, a self-adhesive paper and film products manufacturer, has unveiled its New Wave paper label material, which is said to be compatible with recycling systems. 

The new label material will deliver functionality for the full life cycle of products, particularly for home and personal care products such as soap bottles and washing detergent containers. 

According to UPM, the material is designed to ensure the purity of recycled materials, washing off cleanly at 40°C with plain water, without the need for chemicals.  

The product is now available to customers in Europe, the Middle East, India and Africa (EMEIA) and will soon be introduced to the Asian market. 

The New Wave label material has been tested without fibre loss during the recycling process, thereby avoiding contamination in material streams. 

This ensures that the recyclate can be reused in new packaging without compromising quality.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The material has received RecyClass certification for compatibility with rigid high-density polyethylene (HDPE) and polypropylene (PP) container recycling.  

The letter of compatibility confirms that the New Wave label material aligns with industrial-scale recycling technologies.  

It also enables brands to obtain RecyClass certification for their final packaging when using the material. 

The new label material is claimed to be the only RecyClass-recognised solution for rigid natural and white HDPE and PP material streams. 

UPM Paper Laminates vice-president Sylwia Jurys said: “This launch marks a significant breakthrough in our efforts to enhance the circularity of plastic packaging. As regulations such as the European Packaging and Packaging Waste Regulation (PPWR) continue to evolve, we have worked with RecyClass to provide a solution that not only meets strict recycling criteria but also sets a new standard for sustainable packaging.  

“We are proud to lead the way in recyclable packaging solutions, helping brand owners meet their sustainability targets and close the loop to support a circular packaging economy.” 

In March this year, UPM secured RecyClass recognition for its multipurpose UV acrylic adhesive technology used in polyethylene films.