Finland-based self-adhesive label materials producer UPM Raflatac has collaborated with wine industry leaders, including Italian wine producer Cielo e Terra and natural cork supplier Amorim Cork, on the issue of sustainability.
As part of the collaboration, the partnership will promote sustainability in the wine industry at the four-day long 'Freschello for Forests' event at Vinitaly 2017, which began on 9 April in Italy.
A Freschello wine bottle, which includes a Forest Stewardship Council (FSC) certified label, will be launched at the Cielo e Terra stand being put at the event.
According to UPM Raflatac, the use of the FSC certified label promotes its Rafcycle concept as a solution for recycling label waste.
UPM Raflatac sustainability director Robert Taylor said: “UPM Raflatac's eco-design approach focuses on the whole label lifecycle. We know the biggest environmental impacts are related to raw material sourcing and what happens to the material at the end of its lifecycle – landfill, incineration or recycling.
“Close cooperation with our partners and suppliers is an important part of this approach. We cooperate with FSC through our chain of custody to safeguard sustainable sourcing for our papers.
“We collaborate with forward-thinking partners like Cielo e Terra to find recycling solutions via our innovative RafCycle concept.”
According to UPM Raflatac, the wine industry is currently focused on producing more sustainable packaging solutions, with various companies collaborating to achieve this goal.
UPM Raflatac wines and sprits business development manager Stefano Pistoni said: “By taking a proactive approach and working together, we can understand our environmental impacts and find innovative ways to solve the challenges we face.
“The label offers a good platform to tell our sustainability story to consumers, raise awareness and therefore make it possible for everyone to make sustainable choices.”
In addition, the company provides paper and film label stock for consumer product and industrial labelling applications.