A partnership led by packages and freight transporting solution provider UPS is set to launch a new range of packaging for shipping beverages.

UPS is launching the spirits packaging, designed for shipping bottles of spirits and wine, in partnership with Smurfit Kappa and Sealed Air.

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The packaging has been developed and tested by UPS.

The new range of packaging will be used to ship individual bottles of spirits and wine for UK and Ireland producers. It will be distributed by UK firm Macfarlane Packaging.

UPS UK & Ireland president Mark Vale said: “Ecommerce presents a huge opportunity for drinks producers wanting to grow their businesses, as a fifth of alcohol consumers in key export markets are already purchasing their favourite brands online.

“We designed this new packaging to simplify the process and bring peace of mind that these fragile products will arrive safely at their destination. By combining this specialised packaging with UPS’s smart global logistics network, brokerage expertise and service coverage, distillers can focus on their passion and sharing their savoir-faire with the world.”

The fully recyclable one-bottle packs come in four customisable versions and can accommodate most of the wine and spirits bottles on the market.

Additionally, the packaging features the Korrvu Retention technology by Sealed Air, which enables the bottle to be suspended in transparent film.

UPS serves more than 220 countries and territories worldwide.

The company offers a direct-to-consumer wine shipping export service from selected countries in Europe to 60 countries across North America, Asia-Pacific, Latin America and Africa.