US-based Berlin Packaging has signed a definitive agreement to acquire Italy’s Bruni Glass, with an aim to expand its presence in the European glass markets.
The new entity is expected to generate more than $1.2bn in sales by the end of 2016.
Following the completion of the deal, Bruni’s team will work under the brand name of 'Bruni Glass, A Berlin Packaging Company', and have access to Berlin’s complete line of packaging solutions.
The new entity will also gain access to Berlin’s service divisions as well as more than 100 North American sales and warehouse locations.
All of Bruni’s locations will be retained by Berlin after the completion of the deal, which is expected to complete within the next two months.
Berlin Packaging chairman and CEO Andrew Berlin said: “Combining Berlin and Bruni is an important building block in our quest to be the strongest, broadest, and most customer-centric packaging supplier in the market.
“It not only strengthens our glass offerings and extends our reach to a global playing field, but it also aligns us with another company that shares our commitment to quality, our insistence on compelling package design, and our strong annual growth rate.”
The deal will enable both Berlin and Bruni suppliers to have access to a combined 200-person sales force across North America and Europe.
It will also help create a database of qualified packaging customers.
Berlin has presence in the food, beverage, pharmaceutical, personal and household care, and industrial packaging sectors.
With offices in Italy, France, Spain, China, Canada, and the US, Bruni provides glass packages for spirits, wine, food, and gourmet applications.
Image: Berlin Packaging to buy Italy’s Bruni Glass. Photo: courtesy of Berlin Packaging.