US-based grocery store Whole Foods Market has received a new alternative packaging solution for its Tortilla Chips product.

Last year, officials from Whole Foods Market approached India-based flexible packaging company Ulflex to design and develop a packaging solution for its product.

The existing multi-layer kraft paper institutional bags had reportedly failed to protect the chips from oxygen and moisture.

In order to address this issue, Uflex engineers designed and developed a three-layer, 12.5μm coated polyester / 18μm BOPP (both sides treated) / 35μm polyethylene packaging structure as a 3D flat bottom pouch.

The company said that polyester offers an excellent barrier from oxygen and also exhibited a good thermal resistance owing to its high melting temperature of 150-160°C.

"We are getting more and more enquiries from Tortilla and other snacks brands in the US that are still using conventional paper packaging."

Uflex joint president packaging (global exports) Anup Sachdeva said: “The new pouches are now on the retail shelves and I am given to understand from the client that the response has been terrific.

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“The matte finished paper-like pouch perfectly lives up to the image and ethos of the organic food packed inside. More importantly the inks that we have used in the converting process are Toluene and MEK-free, further emboldening the brand image in the organic space.

“We are getting more and more enquiries from Tortilla and other snacks brands in the US that are still using conventional paper packaging. We are very hopeful of more business transactions fructifying in the near future.”

The company further added that the transformed packaging has increased the shelf life of Tortilla chips to 90 days and opening the pack is convenient for consumers.

Image: Uflex offers new packaging solution to the US-based Whole Foods Market for its Tortilla Chips product. Photo: courtesy of Uflex.