Motor oil and automotive lubricants supplier Valvoline has launched the new Easy Pour Bottle.
The new bottle makes the process of changing oil easier, comes with an easy pull tab to ensure clean opening, as well as precision pour spout and anti-glug tube to provide accurate pouring.
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It also features a resealable overcap with no-slip grip to prevent accidental spillage and provide safe storage.
The bottle’s centralised handle will allow convenient pickup and transport.
Valvoline chief marketing officer Heidi Matheys said: “Each part of Valvoline’s Easy Pour Bottle has been engineered with our DIY consumers in mind, reimagined, redesigned, tested and proven to make changing oil easier, faster and cleaner.
“Our technical team integrated an abundance of consumer field research and feedback, which ultimately resulted in this one unique design.”
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By GlobalDataValvoline marketing director Michelle Allen said: “Our Easy Pour Bottle is one of the biggest packaging innovations in the history of Valvoline and was developed with integral feedback from DIYers and auto experts alike.”
Valvoline is a producer and distributor of automotive, commercial and industrial lubricants.
The company operates and franchises more than 1,070 Valvoline Instant Oil Change centres in the US.
