Motor oil and automotive lubricants supplier Valvoline has launched the new Easy Pour Bottle.

The new bottle makes the process of changing oil easier, comes with an easy pull tab to ensure clean opening, as well as precision pour spout and anti-glug tube to provide accurate pouring.

It also features a resealable overcap with no-slip grip to prevent accidental spillage and provide safe storage.

The bottle’s centralised handle will allow convenient pickup and transport.

Valvoline chief marketing officer Heidi Matheys said: “Each part of Valvoline’s Easy Pour Bottle has been engineered with our DIY consumers in mind, reimagined, redesigned, tested and proven to make changing oil easier, faster and cleaner.

“The bottle was developed with integral feedback from DIYers and auto experts alike.”

“Our technical team integrated an abundance of consumer field research and feedback, which ultimately resulted in this one unique design.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Valvoline marketing director Michelle Allen said: “Our Easy Pour Bottle is one of the biggest packaging innovations in the history of Valvoline and was developed with integral feedback from DIYers and auto experts alike.”

Valvoline is a producer and distributor of automotive, commercial and industrial lubricants.

The company operates and franchises more than 1,070 Valvoline Instant Oil Change centres in the US.