France-based waste management company Veolia has agreed to supply high-quality recycled plastic for personal care brand L’Oréal.
L’Oréal will use the recycled plastic in its global cosmetic packaging in an effort to reduce its carbon footprint.
The plastic will meet food industry requirements and is subject to strict certifications to maximise health and safety for consumers.
Veolia processes plastic found in consumer packaging waste, particularly plastic bottles, to convert it into recycled plastic.
The company has developed a pelletisation technology that removes organic compounds to obtain plastic with comparable quality to that of virgin plastic.
Veolia business development and strategic accounts vice-president Johann Bonnet said: “As a global champion of ecological transformation, Veolia is committed to reducing plastic waste and to promoting industrial ecology.
“We are delighted to support L’Oréal in achieving its sustainable development objectives, by providing our know-how in resource recovery and recycling.
“Our ambition is to be a privileged partner for all international brands wishing to develop sustainable packaging processes using recycled plastic all over the world in order to meet the major environmental challenges that face us all.”
The use of recycled plastic in manufacturing cosmetic packaging is claimed to reduce carbon emissions by 50% to 70%.
L’Oréal’s partnership with Veolia will contribute to its L’Oréal for the Future programme, through which the brand aims to improve the environmental footprint of its packaging.
Earlier this year, the brand committed to reducing the amount of packaging used for its products by 20% by 2030.
L’Oréal packaging and development director Jacques Playe: “We are pleased to enter into this partnership with Veolia for the supplying of very high-quality recycled plastic dedicated to cosmetic packaging, because we share the same ambitions and values in terms of sustainable development.
“We are convinced that we will succeed in promoting the circular economy if we join forces with expert partners to attain common objectives. This approach can be referred to as working in an extended ecosystem.”