Veritiv, a distributor specialising in value-added packaging, has acquired US-headquartered premium marketing solutions provider Vivabox Solutions.  

The acquisition is set to bring additional strategic relationships and international sourcing expertise to Veritiv. 

The new addition will also enhance Veritiv’s kitting and design capabilities for premium consumer brands. 

The financial terms of the transaction have not been disclosed. 

Vivabox provides customised multibrand kitting solutions and packaging products for luxury consumer brands. 

The company operates globally with a presence in the US, Europe, and Asia. It employs 77 people across key locations in Rockville, Dallas, and Scottsdale in the US.

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Veritiv CEO Sal Abbate said: “This acquisition leverages our leadership and expertise in packaging distribution and commercial operations and represents an investment in building on our existing industry-leading kitting and assembly capabilities to better serve our customers. 

“Like Veritiv, Vivabox services businesses with complex packaging and supply chain needs. Their ability to deliver customised solutions and enhanced value-added services makes them a strong addition to our Packaging segment. 

“We look forward to welcoming Vivabox employees, customers, and suppliers to the Veritiv team as we further expand our position as a leading provider of packaging solutions and continue delivering innovative and sustainable products and services to our customers today – and into the future.”  

The deal comes after private investment company Clayton, Dubilier & Rice, through an affiliate, completed the acquisition of Veritiv in December last year. 

Alston & Bird served as the legal advisor for Veritiv concerning the transaction.