UK-owned recycling and energy recovery company Viridor has shared a vision to provide recycling solution to plastic in Wales.

An event called ‘Rubbish to Resource – putting plastic to work for the South West and South Wales’ was held at We The Curious in Bristol.

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The event brought together around 150 representatives of local authorities, trade bodies, recyclers and reprocessors, packaging manufacturers, consumer brands, the retail sector and non-governmental organisations.

Viridor’s new regional initiative will engage South West England and South Wales in ensuring all the plastic consumed in the region is recycled.

The initiative aims to deliver all plastic waste from kerbside local authority collections, beach cleans and litter picks in the region to recycling companies.

Viridor MD Phil Piddington said: “We know that this is a region which is investing in the innovation needed to keep plastic out of the natural environment and put it back in the circular economy where it belongs.

“Viridor is investing £65m in the UK’s biggest multi-plastic recycling and reprocessing plant which will help manufacturers use recycled plastic instead of virgin material.

“But it is not just about one company, the success of this project lies in collaboration, and this is something which this region can lead on and which can be replicated across the UK and globally.

“If we pool our infrastructure and expertise and, most importantly our will, we can together ensure that plastic does not escape the net. This is how we tackle plastic pollution. It is everyone’s concern and everyone’s responsibility. We want to do our bit and show real leadership.”

In November last year, Viridor partnered with chemical company INEOS to produce a polymer with 50% or more recycled content.