Vogue to use Avery Dennison’s Global MDO film for OGX haircare products packaging

16 July 2015 (Last Updated July 16th, 2015 18:30)

OGX haircare products maker Vogue International is planning to lower environmental impacts of pressure-sensitive labels on packaging, under a partnership with WS Packaging Group and Avery Dennison.

OGX

OGX haircare products maker Vogue International is planning to lower environmental impacts of pressure-sensitive labels on packaging, under a partnership with WS Packaging Group and Avery Dennison.

Vogue's OGX brand is anticipated to lower environmental impacts by 26% to 34%, by replacing labels with Avery Dennison's Global MDO film for its products.

Avery Dennison's Global MDO film requires 37% less energy to manufacture and produces 40% less solid waste, thereby becoming more sustainable than conventional labels.

This label is a conformable clear labeling material that enhances product shelf appeal and performs without wrinkles or peeling on many squeezable containers, claims Avery Dennison.

"Vogue International is committed to reducing our environmental impact and increasing transparency while maintaining our commitment to sustainable practices."

WS Packaging chief supply chain officer Wayne Richter said: "By combining our converting and packaging expertise with high-performance films like Global MDO, we are able to deliver sustainable benefits and shelf impact for leading brands like Vogue."

The move follows an evaluation conducted by using the Avery Dennison's lifecycle-based environmental performance assessment tool Greenprint methodology to show that the use of thinner label materials will reduce environmental impacts.

Vogue International marketing and product development manager Jamie Kontz said: "Vogue International is committed to reducing our environmental impact and increasing transparency while maintaining our commitment to sustainable practices.

"We encourage our suppliers and business associates to also make an effort toward practices that are not only commercially sound, but have a positive impact for future generations."


Image: Global MDO film enhances product shelf appeal and performs without wrinkles or peeling on many squeezable containers. Photo: courtesy of Avery Dennison Corporation.