Waitrose launches wines in sustainable tube format

16 April 2020 (Last Updated April 16th, 2020 17:48)

UK supermarket chain Waitrose has collaborated with Italian producer Orion Wines to introduce wines in a sustainable tube format in the UK.

Waitrose launches wines in sustainable tube format
Waitrose is UK’s first supermarket to launch sustainable ‘wine in a tube’. Credit: Waitrose & Partners.

UK supermarket chain Waitrose has collaborated with Italian producer Orion Wines to introduce wines in sustainable tube format in the UK.

The new ‘bag in tube’ is 100% recyclable and contains the equivalent to three glass bottles of wine.

Once opened, the wine remains fresh for at least ten days longer than a 75cl bottle.

Waitrose buyer Marien Rodriguez said: “This is an important step forward in our efforts to become the leading sustainable retailer in the UK. These beautifully Italian wines offer customers the possibility to enjoy wine in a sustainable way.

“They are organic, vegan and come in a beautifully designed, fully recyclable and convenient tube. The demand from our customers for more sustainable products and packaging, as well as organic and vegan wine, continues to rise and we feel these wines are the perfect addition to our range.”

Orion Wines winemaker head Alessandro Michelon made the wines.

Additionally, Waitrose has collaborated with Weekend wine writer, Phillip Schofield for two new wines from bag-in-box experts When in Rome.

Made from recyclable inner bag, the eco-friendly 2.25l box is the equivalent to three bottles of wine.

As of now, Waitrose sells 17 different ‘bag in box’ wines and several canned wines.

The retailer is planning to remove black plastic taps from the wine boxes and replace with easily-recycled white plastic during the first half of this year.

In November last year, Waitrose & Partners Abingdon launched an unpacked refillables trial at its newly refurbished store in Abingdon. The refillable zone features a dispenser for dried products, frozen ‘pick and mix’, coffee, wine and beer refills, as well as detergent and washing liquid refillables.