Brand design consultancy bluemarlin has completed work on new cereal range Love Fibre for UK-based weight loss organisation Weight Watchers.
The company was responsible for designing and developing the packaging and naming the new range, that indicates Weight Watchers’ entry into breakfast cereals.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new packaging shows the Weight Watchers logo before morning light, and a portion of cereal presented in a white bowl. Appetising photography of natural ingredients alongside the product aims to add taste appeal while conveying reassurance and the feeling of abundance.
Vibrant-coloured tablecloths differentiate between variants in the range, while Weight Watchers’ signature blue colour reinforces the equity of the brand in weight management.
Weight Watchers marketing manager Rebecca Egan said: "The optimistic aesthetic of the pack with its appetising photography appeals to anyone looking for a positive way to begin their day, not just those watching their weight."
The cereal was created in alliance with Weetabix.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataImage: bluemarlin’s newly designed packaging for the Weight Watchers cereal range Love Fibre. Photo: courtesy of bluemarlin.
