Weight Watchers introduces new cereal range designed by bluemarlin

10 February 2014 (Last Updated February 10th, 2014 18:30)

Brand design consultancy bluemarlin has completed work on new cereal range Love Fibre for UK-based weight loss organisation Weight Watchers.

Love Fibre

Brand design consultancy bluemarlin has completed work on new cereal range Love Fibre for UK-based weight loss organisation Weight Watchers.

The company was responsible for designing and developing the packaging and naming the new range, that indicates Weight Watchers' entry into breakfast cereals.

The new packaging shows the Weight Watchers logo before morning light, and a portion of cereal presented in a white bowl. Appetising photography of natural ingredients alongside the product aims to add taste appeal while conveying reassurance and the feeling of abundance.

Vibrant-coloured tablecloths differentiate between variants in the range, while Weight Watchers' signature blue colour reinforces the equity of the brand in weight management.

Weight Watchers marketing manager Rebecca Egan said: "The optimistic aesthetic of the pack with its appetising photography appeals to anyone looking for a positive way to begin their day, not just those watching their weight."

The cereal was created in alliance with Weetabix.


Image: bluemarlin's newly designed packaging for the Weight Watchers cereal range Love Fibre. Photo: courtesy of bluemarlin.