Wellness Natural Pet Food is to use Velcro's Press-Lok closure to package its TruFood line.
Developed for the flexible packaging market, the Press-Lok closure is claimed to be an easy-to-use, tactile re-closure solution that will allow pet food to retain freshness for a longer duration within the bag.
WellPet and Ontario-based flexible packaging company Peel Plastic Products has delivered the Wellness TruFood packaging.
Velcro Industries packaging business unit senior business development manager Chris Lerra said: "Press-Lok closures add an important value for customers who are seeking to keep their products fresh, easy-to-access and most of all, contained.
"We're continuing to see adoption in the pet product market because the closure is ideal for the unique needs and requirements of pet owners and we're honored to be featured in WellPet's natural pet food line."
Wellness TruFood is a range of pet food recipes for dogs and cats with nutrients of whole prey protein, raw produce and antioxidants and is produced by hand blending and baking in small batches, the company claims.
The products are made of colourful ingredients comprising chicken, beets, coconut oil, kale, pumpkin and live active yogurt cultures.
Wellness Natural Pet Food marketing communications senior manager Chanda D Leary-Coutu said: "Wellness' mission is to provide pet owners with high-quality, natural ingredients.
"Wellness pet parents view their cats and dogs as part of the family, so it's important that our ingredients are fresh and the packaging we deliver our products in meets customers' expectations."
Image: The Press-Lok closure is claimed to be an easy-to-use, tactile re-closure solution that will allow pet food to retain freshness within the bag. Photo: courtesy of PRNewswire / Velcro Industries.