UK-based water brand Wenlock Spring (Wenlock) is planning to use bottles comprising 50% recycled plastic.
The company noted that they are introducing changes before any political policy, taxes or green incentives make it mandatory.
As of April, the company will be rolling out its water products in newly designed bottles produced using 50% recycled plastic.
Wenlock director Matthew Orme said: “We simply cannot continue to let something that we use for minutes, pollute the environment for hundreds of years, especially when plastics are recyclable.
“We not only have a corporate responsibility at Wenlock Spring but a responsibility to the generations to come. Reducing landfill should be an objective for everyone. We welcome a circular economy where plastic bottles are being reused, remade and recycled again and again.”
As well as being made from recycled plastic, the bottles are also fully recyclable, ensuring a circular recycling process.
According to the company, the UK has the infrastructure to regularly recycle plastic bottles, but only 65% of local authorities recycle plastic, as a result of which only 50% recycled plastic content is currently attainable.
Going further, the company intends to achieve bottles made from 100% recycled plastic.