UK-based water brand Wenlock Spring (Wenlock) is planning to use bottles comprising 50% recycled plastic.
The company noted that they are introducing changes before any political policy, taxes or green incentives make it mandatory.
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As of April, the company will be rolling out its water products in newly designed bottles produced using 50% recycled plastic.
Wenlock director Matthew Orme said: “We simply cannot continue to let something that we use for minutes, pollute the environment for hundreds of years, especially when plastics are recyclable.
“We not only have a corporate responsibility at Wenlock Spring but a responsibility to the generations to come. Reducing landfill should be an objective for everyone. We welcome a circular economy where plastic bottles are being reused, remade and recycled again and again.”
As well as being made from recycled plastic, the bottles are also fully recyclable, ensuring a circular recycling process.
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By GlobalDataAccording to the company, the UK has the infrastructure to regularly recycle plastic bottles, but only 65% of local authorities recycle plastic, as a result of which only 50% recycled plastic content is currently attainable.
Going further, the company intends to achieve bottles made from 100% recycled plastic.
