US-based paper and packaging company WestRock has introduced CanCollar X, the latest product in its CanCollar portfolio of multipack solutions.

The fibre-based packaging features a glue-free minimalist design to maximise can visibility while making handling more convenient.

It also optimises material use for bundling multipacks for larger formats.

Westrock said that CanCollar X uses up to 50% less material than traditional, fully enclosed packaging.

The packaging solution is intended for sustainable, large-format canned beverage packaging.

WestRock sustainability vice-president Chris Davidson said: “Whether it’s beer, soft drinks or sparkling water, across the globe, large multipacks of cans are packaged in shrink film.

“With CanCollar X, we have an opportunity to significantly reduce materials when compared to fully-enclosed cartons and replace hard-to-recycle plastic shrink wrap with recyclable fibre-based packaging, improving circularity at impressive scale.”

WestRock’s CanCollar X is automated by the CanCollar Fortuna platform, a newly patented beverage packaging machine that uses star wheels, metering screws and an advanced linear drive system to move containers.

The company recently received a patent from the United States Patent and Trademark Office (USPTO), expanding the range of its intellectual property.

WestRock Global Packaging Systems vice president John Perkins said: “Our robust portfolio of intellectual property anchors our ability to nurture and grow successful relationships as we look to make our planet better.

“It’s through our unique integrated position in the industry that we’re able to innovate with an expert perspective on all aspects of the process – from fibre sourcing to recycling – to arrive at thoughtful product design, make positive contributions to the circular economy, and deliver on WestRock’s promise of a more sustainable future.”

In July this year, WestRock entered an agreement to take over the remaining interest in recycled paper and cardboard packaging manufacturer Grupo Gondi.