The new solution features Digimarc’s barcode technology and Evrythng’s internet of things (IoT) smart products platform, and will be employed across WestRock packages, in-store signs and displays.
WestRock will print Digimarc barcodes, which can be scanned by smartphones, point-of-sale scanners and other machine vision devices, on its paper-based consumer packaged goods (CPG) products.
The barcodes are integrated with Evrythng’s IoT platform, which provides each of the WestRock package a unique active digital identity (ADI) and data profile in the cloud.
WestRock enterprise solutions and displays business segments president Craig Gunckel said: “WestRock’s Connected Packaging Solutions brings new levels of real-time interactivity to paper based consumer packages globally.
“The combination of smart packaging, powered by smart software in the cloud, makes literally billions of packaged goods more intelligent, more interactive, more trackable and more valuable to CPG companies, retailers and their customers.”
Evrythng also noted that the incorporation of smart product packaging at the point of manufacture would help provide real-time connected intelligence to any physical product during its lifecycle.
The new connected packaging solution has been displayed at Digimarc booth at the ongoing National Retail Federation’s (NRF) Annual Convention & EXPO in New York, US.
Image: Infographic of WestRock’s new connected packaging solution. Photo: courtesy of WestRock Shared Services