The inkjet digital press measures 110in wide and has the capacity to run at 1,000ft/min.
It will complement the company’s existing offset litho, flexo preprint, flexo direct print and sheet-fed digital printing operations across its corrugated box plants and speciality facilities.
The HP PageWide T1190 offers reduced minimum order quantities to help enhance total cost efficiencies and reduce lead-times for retail packaging.
Its flexibility is expected to support diversified, segmented and regionalised market launches and promotional programmes.
In addition, the press’ water-based CMYKOV inks are claimed to extend the colour palette and produce accurate, premium-quality, repeatable customer graphics when paired with verified inkjet technology.
HP PageWide Industrial Packaging corrugated GTM WW director Ted Samotis said: “We are honoured to have WestRock select HP’s digital print solutions to contribute to its innovative and sustainable packaging production.
“The HP PageWide T1190 Press will enable WestRock to disrupt the corrugated packaging supply chain and offer superior value to its customers.”
WestRock will start installing the T1190 Press at its speciality printing facility in Lithia Springs, Georgia, next year.
The press is expected to be operational by the end of next September.
WestRock merchandising displays and graphic solutions senior vice-president Nickie Parker said: “Expanding our high-quality corrugated printing capabilities to include a state-of-the-art wide web digital press enables our teams to provide more options to our customers and engage consumers at a whole new level.”
Based in Atlanta, WestRock supplies sustainable paper and packaging solutions to companies in North America, South America, Europe, Asia and Australia.
Earlier this year, the company entered an agreement to take over the remaining interest in recycled paper and cardboard packaging manufacturer Grupo Gondi.