Xeikon has introduced an entry-level solution for digital label production to offer cost-effective and affordable market access to converters.

Known as Label Discovery, the new label printing and converting solution comprises the Xeikon 3030, an entry-level web-fed digital label press.

Label Discovery also contains the entryDcoat, a digital converting line that is designed for inline and offline use with the Xeikon 3030.

The company will present the new solution at the Labelexpo Americas event, which will be held later this month in Rosemont, Illinois.

Xeikon North American market sales vice-president David Wilkins said: “The lower cost of the Xeikon Label Discovery solution enables these companies to embrace digital technology and capture a business potential that previously required a steep investment, the crucial business of producing short-run labels.

“The label discovery solution is a platform that can be field upgraded in terms of productivity.”

“The label discovery solution is a turnkey label production system that provides everything needed to offer an expanded range of services to their customers and to experience the benefits digital production can bring to their businesses.

“In addition to enabling an affordable entry into this lucrative market, the label discovery solution is a platform that can be field upgraded in terms of productivity as the business grows, ensuring the long-term viability of the investment.”

As a dry toner solution, the Xeikon 3030 digital label press allows customers to produce labels for a wide range of applications using standard flexo materials. This replaces the need for specially treated substrates and related warehousing costs.

Using dry toner is also said to make it easier to change toner colours on the system, when compared with other printing technologies.

In addition, dry toner’s non-toxic nature is claimed to make it an ideal technology for food labels in terms of food safety.

The entryDCoat is a compact converting unit that comprises a varnish, die-cut and rewind station. It is equipped with semi-rotary die-cutting technology for reduced startup and tooling costs, allowing low-cost conversion and better conventional die-cutting.