US-based packaging supplier Berlin Packaging has initiated the production of cans for Labor Smart’s Adios Spirits.
The first deliveries are expected to arrive by the end of this week or early next week.
The start of can manufacturing marks an important step for Adios Spirits as it prepares to enter the ready-to-drink (RTD) cocktail market.
In July, US-based public company Labor Smart launched Adios, a “premium, all-natural RTD” tequila cocktail, in collaboration with the global lifestyle brand Cookies, the boutique tequila distillery Casa Rica, and Flaviar, a direct-to-consumer (DTC) company.
Despite initially aiming for mid-August fulfilment, Labor Smart and Cookies have strategically extended the timeline to ensure the highest standards in flavour, packaging, and production consistency, according to the company.
Labor Smart chairman Tom Zarro said: "Taking a little more time was about quality, not delay. The RTD space is booming, and to stand out, we had to launch with best-in-class flavour and packaging. Adios Spirits is built to deliver on day one."
Berlin Packaging will begin shipping customer pre-orders in the week of 8 September, and by early October, Adios Spirits will be available on retail shelves across multiple states.
Additionally, distribution and influencer partnerships will be announced later this year to support the multi-state rollout.
Labor Smart CEO Brad Wyatt said: "Berlin Packaging's billion-dollar scale ensures we're ready to meet demand at launch. With cans now in production, pre-orders shipping 8 September, and retail shelves stocked in October, Adios is no longer just a concept - it's execution in real time."
Based in Jackson, Wyoming, Labor Smart is a brand acquisition and development company focused on building high-growth consumer businesses within the beverage, lifestyle, and wellness sectors.
Wyatt added: "We are entering a trillion-dollar global RTD market with one of the fastest-growing spirit categories - tequila RTDs. The timing, the brand, and the execution couldn't be better."
