Henkel, a producer of adhesives, sealants and functional coatings, is preparing to roll out new packaging for its Pritt glue sticks across European markets, with redesigned cardboard blisters to appear on shelves from early 2026.
The updated packs are intended to alter how shoppers interact with the product in-store and at home.
The new design incorporates a viewing window on the front so that buyers can both see and touch the glue stick before purchase.
Real-size product images, colour-based differentiation and a “navigation bubble” are also being introduced to help customers distinguish between variants more easily.
The redesign includes visual changes as well as digital features. The refreshed blister cards will carry QR codes that connect users to online learning and crafting content on the Pritt World website.
The new blisters are made from Forest Stewardship Council-certified material and printed in black and white on the reverse to limit environmental impact.
The company moved the Pritt range to plastic-free cardboard blister packs in 2022, and was the first manufacturer in the consumer adhesives segment to adopt this format.
The forthcoming relaunch is intended to refine that concept and strengthen consumer trust.
Current Pritt sticks contain 97% natural ingredients, including water, and the casings use up to 65% recycled plastic.
Pritt’s annual back-to-school promotion, under the “Magical World” theme, will showcase the changes to the consumer experience from spring 2026.
Henkel adhesive technologies marketing director for digital and e-commerce for consumer adhesives Baptiste Chieze stated: “For more than 50 years, Pritt is recognised as a pioneer for sustainable innovation with a strong focus on the needs and expectations of children and their parents as the brand´s core.
“With the new packaging concept, we aim to further strengthen the Pritt positioning in the world of the 21st century by constantly improving the consumer experience.”
In October 2025, Henkel opened a Packaging RecycLab in Shanghai, China, dedicated to assessing how adhesive technologies can support packaging recycling and propel the transition towards a circular economy.
