Crown Embalagens Metálicas da Amazônia has expanded its partnership with Brazil-based beverage producer Socorro Bebidas to introduce Socorro's new flavoured mineral water product line in CrownSleek cans.
The Acquíssima Sabor flavoured mineral water is zero calories and comes in a 350ml CrownSleek can, provided by global rigid packaging supplier Crown Holdings’ subsidiary Crown Embalagens Metálicas da Amazônia.
It is now available for purchase across various restaurants, Acquíssima stores, and supermarkets in Brazil.
The beverage producer said its new product line, which has been launched as an alternative for health-conscious consumers, has initially been launched in two flavours, Lychee and Green Apple.
Socorro commercial director Maurício Cruz said: “We are proud to continue our work with Crown as we launch the newest addition to the Acquíssima portfolio.
“We created the Acquíssima Sabor line to give Brazilian consumers a healthy, delicious beverage alternative. It demanded packaging that would help convey the uniqueness of the brand, its refreshing appeal and our commitment to sustainability. Ultimately, the beverage can was the perfect choice.”
Socorro has also used this aluminium can packaging for its Acquíssima mineral water brand, when it was first launched in the market.
Crown Holdings said that aluminium beverage cans can be recycled infinitely and have inherent properties that keep the product fresh for a longer period and safeguard it from external light and oxygen.
Crown commercial director Altair Frulane said: “Crown is thrilled to support Socorro's rapidly expanding portfolio of products in beverage cans.
“Beverage cans meet consumer needs in ways that no other packaging format can. For example, metal packaging is lightweight and convenient to carry, serve from and enjoy. It is durable, protecting the product within and maintaining its freshness. In addition, and critical to modern consumers, is the fact that cans are extremely sustainable and represent packaging they can feel good about.”
