Projects

Crown Holdings’ Beverage Can Plant, Bowling Green, Kentucky

Crown Holdings is building a new beverage can manufacturing facility in Bowling Green, Kentucky, US.

Project Type

New manufacturing plant

Location

Bowling Green, Kentucky, US

Area

327,000ft²

Estimated Investment

$147m

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Crown Holdings is building a new beverage can manufacturing facility in Bowling Green, Kentucky, US.

The estimated investment in the manufacturing facility is $147m. Scheduled to become operational in the second quarter of 2021, the new plant is expected to create 126 jobs.

The Bowling Green plant will meet the growing demand for beverage cans in North America.

Crown Holdings’ beverage can plant location

The facility is located in the Kentucky Transpark in Bowling Green. Spanning across 327,000ft², it will be the company’s first manufacturing facility in Kentucky.

The location ensures easy access to major markets, and logistics and distribution channels.

Details of Crown Holdings’ beverage can plant

The manufacturing centre will have the capacity to produce 2,800 cans per minute, which translates to 1.3 billion cans a year.

It will provide beverage cans to different market segments such as energy drinks, teas, sparkling water, hard seltzers, carbonated soft drinks, cocktails, nutritional beverages and craft beers.

Sustainability measures of the company

The company pledged to achieve a 20% reduction in water consumption by the end of 2025, which will enable it to reduce water usage by more than 500 million gallons per year. The efforts will involve implementing measures to improve efficiency at its facilities worldwide to achieve the target.

The company’s Belgium plant invested in a reclaim line, which helped it reprocess and upcycle 90% of the waste into usable material. It used eco-innovation and reduced the environmental footprint of one of its customers by 60%. The facility also committed to cut the usage of energy by 7.2% in the next five years.

Crown Holdings set a target to reduce greenhouse gases (GHGs) by 9.43% per billion standard units and achieved 94% of its 2020 GHG reduction target by the end of 2018.

Crown Holdings’ product portfolio

Crown Holdings’ products include metal closures, aerosol packaging, beverage packaging, food and promotional packaging.

“It will provide beverage cans to different market segments such as energy drinks, teas, sparkling water, hard seltzers, carbonated soft drinks, cocktails, nutritional beverages and craft beers.”

The aerosol packaging offerings include straight wall aerosol cans, shaped aerosol cans, necked-in aerosol cans, BICAN® aerosol cans, aerosol components and can services.

The product line for the beverage packaging category includes craft beer cans, crowns, beverage cans and ends, while the closures and capping products offered by the company include metal caps and closures, composite closures, capping systems, sealing machines, conveyors and feeders. The product offerings in the food cans range include round cans, bowl cans, metal ends, shaped cans and food can services.

The promotional packaging range includes square tin, rectangular tins, irregular tins, octagonal tins, oval tins, seamless tins and custom product packaging services. The company’s promotional packaging innovations include HoloCrown™, a holographic foil technology.

Marketing commentary on Crown Holdings

CROWN Cork and Seal USA, which will operate the new facility, is a subsidiary of Crown Holdings, a global packaging company and a producer of rigid packaging products for different markets. The company provides services and equipment to several end markets and consumer marketing companies.

Crown Holdings was founded in 1892 by William Painter, in Baltimore. The company changed its headquarters to Philadelphia in 1958 and to Yardley, Pennsylvania, in 2018. It has an extensive product range and offers innovative packaging solutions to various markets, including health and beauty, beverages, food, metals, promotional, and luxury goods.

The company employs 33,000 personnel across 239 locations in 47 countries. In 1990, the company purchased facilities of the Continental Can Company and became a key supplier of metal packaging in North America. The company bought PET plastic containers supplier CONSTAR International in 1992.

It completed a $3.2bn refinancing plan and formed a public holding company, Crown Holdings in 2003.

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