Reckitt and P&G are among the companies best positioned to take advantage of future virtual and augmented reality disruption in packaging, according to a recently-released analysis.

The assessment comes from GlobalData’s ‘Thematic Research’ ecosystem, which ranks companies on a scale of one to five, based on their current ability to tackle challenges such as virtual and augmented reality. The table below shows how GlobalData analysts scored the largest packaging companies in the 12 months to the end of April on their virtual and augmented reality performance, as well as their numbers of new virtual and augmented reality jobs, deals and patents.

The final column in the table represents the companies' overall scores when it comes to their current virtual and augmented reality position, relative to their peers. The other data points showcase recent virtual and augmented reality investments across a range of areas over the 12-month period.

These metrics, where available, offer an indication of whether virtual and augmented reality are front of mind for the company. However, high numbers in these fields could also represent attempts to catch up as much as genuine strengths in the areas. A high number of deals, for example, could either indicate a company's dominance or that it is using M&A to fill in existing gaps.

This article is based on GlobalData research figures as of 6 May. For more up-to-date figures, check the GlobalData website.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.