Crown’s Beverage Can Manufacturing Plant, Monterrey, Mexico
Crown Holdings, a global supplier of metal packaging products, announced plans to build a new beverage can plant in Monterrey, Mexico, in February 2015. It will be Crown's fourth beverage can facility in Mexico, with the other three being a food and aerosol can plant, a beverage can ends plant, and a glass bottle plant and service facility.
The new plant will meet the growing demand for beverage cans in Monterrey, the capital of the north-eastern state of Nuevo Leon, which is Mexico's third biggest metropolitan area, and also one of the key strategic regions for Crown in Mexico. With population exceeding four million, the state serves as the commercial centre for the north of the country.
Before announcing the new plant, Crown Holdings acquired Empaque, a leading Mexican manufacturer of aluminium cans and ends, bottle caps and glass bottles, from Heineken. The new plant will be constructed on one of Empaque's sites that Crown purchased as part of the acquisition.
Production at the new beverage can plant is scheduled to begin in May 2016.
Crown Holdings' beverage can plant location and capacity
The plant supplies cans to international brewers and soft drink companies in parts of Eastern Europe.
The new plant is strategically located to make it a key element of the company's growth plan. Mexico, being the biggest per capita beer market and the second biggest soft drink market, has huge demand for beverage cans.
The plant will produce two-piece aluminium cans in a number of sizes and initially produce two billion a year, while it will be designed to accommodate further expansion.
Features and benefits of Crown's beverage cans
Crown produces a variety of aluminium and tinplate cans to match different beverage applications. Beverage cans, compared with other formats, are the most feasible packaging formats offering a large, printable surface area that serves as a 360º billboard for the brands.
The surface of the aluminium cans enables print intricate designs and allows for the use of strong and bold colours to boost customer interactions with the product.
The cans are convenient, lightweight, portable, and durable. The metal used in acts as a powerful barrier and offers protection against light and oxygen, which could affect the drink's flavour and freshness. In addition, the cans chill faster compared to other material, enabling the customers to enjoy the drink more quickly.
Sustainability benefits of metallic cans
Compared with other packaging types, metal packaging has a number of intrinsic properties that could satisfy all three dimensions of sustainability, whch are economic, environmental and social.
Metal is rigid and robust, and resists tearing and crushing, protecting and preserving the products better and longer. Crown's metallic cans are hermetically sealed to prevent microbes, oxygen and light from entering and diminishing the nutritional value of the contents. The cans made from steel and aluminium are produced with more than 50% recycled material on average.
Further, metal is 100%-recyclable and can be reused endlessly without affecting the performance or quality. The turnaround time to recycle and return a used beverage can to the shelf as a new can is just 60 days.
Marketing commentary for Crown Holdings
Based in Philadelphia, Crown Holdings is a leading manufacturer of packaging products for consumer marketing companies worldwide. The company operates 149 plants, employing 23,024 people across 40 countries.