Beiersdorf and Ball Corporation have completed the shift of the former’s European aerosol cans to 100% post-consumer recycled aluminium.
The change, which started as a pilot project in 2024, was expanded across the region last year.
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Various NIVEA MEN deodorant sprays and selected 8×4 sprays are currently being packaged in these recycled aluminium cans.
Beiersdorf reports that the transition is expected to cut emissions from its aluminium packaging.
Beiersdorf R&D global packaging development Kelvin Oecksler said: “This is more than a packaging innovation – it’s a bold step toward true circularity and fully supporting our sustainability agenda.
“We want to reach net zero by 2045, and for this, we must embed solutions that are a true win, not only for our planet, but also for our consumers and our business. Our strategic cooperation with Ball delivers very well into that.”
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By GlobalDataBoth companies stated that this move supports their efforts towards more climate-conscious design and responsible business practices.
Ball Corporation commercial, personal and home care vice-president Victoria Marletta said: “This achievement reflects our belief in the infinite potential of aluminium to drive a world free from waste. It’s proof that sustainability and commercial success can go hand in hand, and it supports our global commitment to reduce absolute emissions by 55% by 2030.”
Ball Corporation noted that the project illustrates the potential for using fully recycled materials in large-scale packaging operations.
