Green Bay Packaging (GBP) shifted its Great Lakes Packaging Division to Germantown, Wisconsin, US, to boost production capacity and streamline operations.
The groundbreaking ceremony for the new facility took place in July 2024 and the project was completed by July 2025.
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The new facility created 20 additional jobs, benefitting both GBP and the surrounding region.
Location of GBP’s expansion project
The new facility is situated on a 52-acre (21-hectare) site off Highway 41 and Holy Hill Road, along the Holy Hill corridor in the Village of Germantown, Washington County, Wisconsin.
The project was part of the Village of Germantown’s effort to promote business growth in the region.
Great Lakes Packaging Division expansion details
GBP’s Great Lakes Packaging Division expansion added 270,000ft² (25,084m²) of manufacturing space and features advanced equipment such as a six-colour plus one-colour inside rotary die cutter (RDC), a litho laminator and a speciality folder gluer.
The enhancements significantly improve the division’s capabilities and operational efficiencies to meet customer requirements more effectively.
The facility not only serves as a functional space but also as an architectural statement, highlighting innovative design and modern aesthetics with its distinctive structure and seamless integration into the surrounding landscape.
Great Lakes Packaging Division details
Certified by the International Safe Transit Association and the Sustainable Forestry Initiative, the Great Lakes Packaging Division offers a range of innovative products including corrugated containers, point-of-purchase (POP) displays, wood/foam speciality packaging and other products tailored to client requirements.
The corrugated capabilities offered by the division support various flute geometries such as B, C, E and double wall based on product weight, distribution hazards and visual requirements.
The division also provides contract packaging and fulfilment services, aiming to deliver comprehensive solutions for packaging and retail needs.
The facility leverages innovative design, consumer science and extensive manufacturing capabilities to offer effective merchandising solutions. It features large-format capabilities in high-speed digital printing, flexo and litho mounting, ensuring cost-effective and timely production.
The digital printer is particularly adept at meeting unique customer demands for digitally printed corrugated packaging and POP displays, catering to both high and low-quantity orders.
The division also provides full structural and graphic design services, serving various product segments such as retail, industrial and highly engineered packaging. Their solutions encompass a variety of temporary and semi-permanent materials, tailored to meet specific customer needs.
An on-site testing facility validates structural integrity, shock absorption and stacking performance before mass production. Facility operations adhere to internationally recognised food safety, forestry and quality management benchmarks including ISO 9001:2015 and SQF Level 2.
Contractors involved
The facility was designed and constructed by Briohn Building, a US-based design, build and construction company.
Marketing commentary on Green Bay Packaging
Founded in 1933, GBP is a family-owned, vertically integrated company. It operates corrugated container plants, a folding carton facility, recycled and virgin containerboard mills, pressure-sensitive label roll stock plants, timberlands, a paper slitting operation and a sawmill facility.
GBP offers a wide array of capabilities such as structural and graphic computer-aided design capabilities, cartons in callipers ranging from .008 to .045, and laminated paperboard including foil, metallised polyester and susceptor film.
It provides in-house sheeting with various coatings such as ultraviolet, varnish and acrylic coating. Print technology includes up to seven-colour printing in one pass. The company also offers die-cutting, embossing, windowing capabilities both inside and outside, folding and speciality glueing, ensuring a comprehensive range of packaging solutions.
GBP employs more than 5,000 people across 40-plus facilities in 16 states, with its Great Lakes Packaging Division employing more than 80 people.
