Ravenwood Packaging said Wedderburn Australia has been added to its international network as an authorised distributor of machinery and a print partner.
The agreement expands access in Australia to Ravenwood’s linerless labelling technology.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Under the agreement, Wedderburn will distribute Ravenwood’s Nobac linerless labelling machines.
It is also set to install a Ravenwood Com500 linerless coating system, allowing linerless labels to be manufactured within Australia.
Ravenwood said the arrangement means Wedderburn will be able to supply a full linerless labelling offering with local expertise.
Ravenwood Packaging managing director Paul Beamish said: “Australia represents an important growth market for linerless technology, and we’re excited to be partnering with Wedderburn to expand the availability of our solutions across the region.
“By combining Ravenwood’s linerless machinery and coating technology with Wedderburn’s established market presence and technical expertise, we’re creating a strong platform to support customers looking to improve efficiency, reduce waste and adopt more sustainable labelling practices.”
Established in 1896, Wedderburn is a family-owned business that operates in Australia and New Zealand across labels, labelling systems, weighing equipment, packaging machinery and food technology.
The company has also taken part in initiatives aimed at cutting packaging waste and improving recyclability, including the use of FSC-certified materials, involvement in circular economy schemes such as RafCycle, and collaboration with industry bodies focused on packaging sustainability and compostable materials.
Wedderburn executive chairman Philip Wedderburn said: “This partnership represents an exciting step forward in our commitment to delivering innovative and sustainable labelling solutions to the Australian market.
“Ravenwood has established itself as a global leader in linerless technology and we are proud to become both an approved distributor of its machinery and printer partner for linerless labels. Together, we look forward to helping Australian businesses access proven linerless solutions that support greater efficiency, reduced waste and improved sustainability outcomes.”
