RPC Group division RPC Bramlage has developed injection-moulded caps for Kérastase’s new range of hair-care products for women.
The company has customised the cap to enable effective integration of different pack formats in the hair care range.
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The caps, which come with a lacquered and metallised finish, support the packs’ textured golden design.
Kérastase will be using the new closures for three packs under the new Elixir Ultime range that enables professional hair care routines at home.
In a separate contract, M&H Plastics, another business division of the RPC Group, announced to redesign Trevor Sorbie’s hair care range for men.
The re-designed range features a tube solution instead of the conventional bottles used for shampoo and conditioner.
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By GlobalDataEquipped with a flip-top cap, the range offers easy one-handed use and decreases wastage.
It comes with a high-quality printed lustrous label providing a smooth feel to products and adding shelf appeal.
Every product within the range is designed with a different font colour and includes all information about the item.
The designs or the text on the labels can be revised or altered easily enabling it to cater to different language speaking countries.
M&H Plastics had also devised the original design and packaging of Trevor Sorbie’s hair care range in 2000 and redesigned it again in 2009.
Image: RPC Bramlage designs injection-moulded caps for Kérastase’s hair care products. Photo: 2017 RPC Group.
