All articles by Michael Cushine

Michael Cushine

Global Concern

Unilever's mission is 'to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care with brands…
Flexible Packaging Flexes its Muscles

Success in today's packaging market is a combination of looking good on the shelf and creating a positive, memorable experience…
RFID Tags: Intelligent Barcodes

20 years ago the barcode transformed the shopping experience with improved availability and pricing accuracy, while greater efficiency brought lower…
Drug Package Inserts: the Letter of the Law

Drug Package Inserts: Your Guide to Safe Medication Under US Food and Drug Administration (FDA) rules brought in on 24…
Nestle’s Brand Identity: Packaging a Punch

Nestle Brand Identity and Packaging: Striking a Balance It is in making an impact on consumers in a split second…

WPO promotes packaging

These days, unprecedented attention is being placed by international markets on packaging innovation that can make the product more convenient…