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  1. Seidel
19 May 2009

Seidel Showcases Latest Aluminium Design Products at Luxe Pack New York

Seidel develops and manufactures high-quality aluminium design products for some of the beauty industry’s most discerning brand names (such as Estée Lauder, Hugo Boss, L’Oréal, and many more).

This year at the Luxe Pack New York Exhibition, the German-based company showcased its latest aluminium design products made in Germany for global cosmetics brands.

Seidel’s product novelties presented at Luxe Pack New York 2009:

High-end round aluminium jar

For Estée Lauder’s Re-Nutriv range, Seidel has developed and produced a round aluminium jar. It has many innovative features.

The metal jar is made from one piece and for the first time has an aluminium inner jar with a special coating. The coating is totally compatible with the high value Re-Nutriv-Creme. In addition Seidel uses the innovative “double anodising” technology. The classic “EL” logo is printed on one part of the jar that is anodised in shiny gold, whereas the rest of the jar is anodised in matt colours, such as matt silver or matt gold.

So far the company has been producing 14 different variants. The 15ml, 30ml and 50ml sizes come in different matt and shiny colours and there are also different screen-printed product name varieties.

Cap and collar for Diesel Only The Brave

Seidel produces the aluminium cap and collar for the new Diesel fragrance Only The Brave. The metal cap comes in an anodised shiny silver and features the brand name debossed on top in the brand’s typical style of lettering.

Seidel’s commitment to the environment

An important cornerstone of Seidel’s business philosophy is that premium products and preserving the environment are not mutually exclusive notions. In fact, if approached with delicacy and foresight, Seidel believes that certain processes and materials can make minimal impact, as well as offer economic advantages to their customers.

If you would like to learn more about Seidel’s environmental philosophy and/or activities in the arena of sustainable business practices, information can be found in their brochure Seidel – We Care.

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