During the next 12 weeks, Just Eat will collaborate with five restaurant partners in Brighton and food carbon labelling prober My Emissions to show a “traffic light” carbon rating next to the items on the menu. Ratings consider the farming, production, transportation, and packaging of food.
Participating restaurants will have a carbon label with a traffic light colour system on their Just Eat website that makes it easy for guests to identify the meals with the lowest carbon footprint. The carbon label will be rated from ‘A’ for a very low carbon effect to ‘E’ for a very high carbon impact.
“We are committed to building a more sustainable future for the food delivery industry,” said Jaz Rabadia, head of responsible business and sustainability at Just Eat Takeaway.com. “This trial, with the support of our restaurant partners, aims to empower and educate our consumers on the impact food choices can have on our planet.”
The labels won’t be visible on food packaging; they will be available online. These have been developed through a partnership between Just Eat, the five restaurants, and the food carbon labelling research firm My Emissions.
The participating restaurants will engage with My Emissions as part of the study to determine the various menu items’ carbon footprints. By collaborating with My Emissions, Just Eat can gain knowledge and advice on how to lessen the menus’ current carbon footprint.
“Food is one of the best ways we can reduce our carbon footprint,” adds Matthew Isaacs, co-founder of My Emissions. “Just Eat are the ideal partners to test the impact of our carbon labelling, and I can’t wait to see how this impacts people’s food choices on the app.”
The five participating Brighton restaurants include Smouqe Burger, No Catch, Brewdog, Fat Pizza, and Fat Burgers and Desserts.
Sepand Sarmadi, restaurant owner of Smoque Burger added: “More and more of our customers are becoming aware of the environmental impact of the food industry, with many looking to make more climate conscious food choices. We’re really pleased to be involved in this project to learn more about the carbon impact of our food and gain insights into customer preferences.”
Just Eat said it has a duty to improve the sustainability of the takeout sector as a leader in online food delivery. And that part of it is assisting restaurants and customers in making better decisions.
Just Eat has an ongoing partnership with sustainable packaging company Notpla, which in 2020 launched a water-resistant recyclable box for the takeaway sector.