Design & Concepts, Labels, Packaging Equipment, Packaging Material, Specialised Packaging, Technology

The Rise of Craft Drinks: Some Challenges, Massive Opportunities

By Tonejet

Craft beer is growing rapidly worldwide, with brewers in the UK and US moving onto cans for production.

What is holding back the growth of craft drink cans?

Issues include:

Minimum order quantities from the can suppliers
Responsiveness to low volume, batch production
High-cost of using shrink labels on cans
Responsiveness to demand based variations

Digital printing can offer a solution to these issues, and more. Download to find out how.

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