Inside Packaging is now free for the iPad. Download our app to read the latest issue and browse our back issues for free.Inside Packaging Magazine: Issue 29

In this issue we learn more about the companies taking part in the zero waste movement, find out how consumer neuroscience can help to optimise packaging design, and investigate the environmental costs behind the growing trend towards convenience packaging.

Moreover, we find out how the corrugate and RPET industries have come together to create an innovative packaging solution.

Read the issue for free on your iPad through our app, or if you’re on a desktop computer you can also read it in our web viewer.

In This Issue

Mushroom Magic
Ecovative Design is setting its sights on taking mycelium’s natural properties to try and displace one of the world’s most polluting packaging materials, Adam Leach explores its development and its potential to displace one of the world’s biggest polluters.
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Staying Packaging
There’s a revolution happening in mobile-engaged packaging tapping near-field communication (NFC) and bluetooth low-energy (BLE). Frances Marcellin finds out more about the technological takeover.
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Travelling Design
How does travel retail affect design packaging and what are the main factors that need to be considered? Eloise McLennan finds out what it takes to be successful in duty free.
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Getting Rid of Packaging
Environmental concerns are continually in the public eye and consumers are looking to their own homes to reduce their impact. Ceri Jones looks into zero waste shopping and edible packaging.
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Subliminal Messaging
How many of our choices in the supermarket are decided by unconscious buying habits? Eloise Mclennan finds out how an understanding of consumer neuroscience can help designers to create affective packaging.
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Hybrid Packaging
The corrugate and RPET industries have an opportunity to create innovative packaging solutions. Martin Leeming finds out whether it’s time for the industry to put aside the traditional plastics versus corrugate debate and look at hybrid solutions instead.
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Next Issue: June 2016

Summer 2016 will play host to an array of sporting events but what role does limited-edition sports packaging play for a brands strategy?

We also find out how the confectionery market is engaging with their audience, as well as looking at how product design is dealing with consumer demands and ask what impact plain food packaging has on snacking.

Plus, we discover how packaging is adapting to the ever-growing e-commerce industry and ask what role convenience packaging has on the environment.

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